3 Ways to Stand Out in Job Applications as a Freelancer
As a freelancer, the job application process can be pretty intense. Applying for freelance jobs usually means you’re in the running with several other talented people, which makes standing out the most important — but toughest — part of the process.
When you apply for a job on a freelance basis, one thing to keep in mind is that typically the online entrepreneur is pretty overwhelmed by the hiring process. While you have to submit an application, they’re the ones that are having to go through them.
The key? Showing that you’re a high performer.
Providing the elements they request is of course important, but possibly adding in a few more details can go a long way in the hiring process.
If you’re interested in working with a blogger, coach, influencer or any other type of online entrepreneur, here are three things that will help you stand out in the process so you can get hired.
3 ways to stand out in the application process as a freelancer
Because the application experience can be a detailed process (and sometimes overwhelming), finding simple and effective ways to stand out is the best way to get hired.
You don’t need a pink, scented resume a la Elle Woods, and you don’t need a $5,000 custom website design… but you do need a strategy. By focusing on results, optimizing your LinkedIn profile and linking to your site, you can stand out big time as a freelancer.
1. Incorporate results into your resume and cover letter.
In my experience as an online business owner, hiring manager at a Fortune 500 company and recruiting for bloggers and online entrepreneurs, there’s one thing that’s always stood out to me: and it’s how often people don’t highlight their own results.
Psst… your results are important to show off. It’s not bragging, I promise.
If there’s one thing you take away from this article, it should be that you incorporate results into your resume and cover letter when you apply. Showing your results is the number one way you can stand out from the fray, and for good reason.
My top tip? Get really, really specific, and use numbers when applicable to show what you’ve done. From engagement rates to conversion numbers, prove how great you are wherever you can. Instead of vague language, look for tangible examples whenever possible.
Not sure where to start? Last month, I wrote about the top things to include in your cover letter as a freelancer.
2. Have a few recommendations on your LinkedIn profile.
When it comes to applying for freelance work today, having a solid LinkedIn profile is an absolute must. I’m sure you know that. But one of the things most freelancers overlook is the importance of recommendations on the platform.
Online business owners are super nervous about hiring. They are worried about wasting time, money and energy. And, just think about it: in the past, haven’t you scoped out who you’re applying with?
Trust that the online business owner you’re wanting to work with will do the same.
When you’re applying for a job on any of the freelancing platforms such as Upwork or Guru, having recommendations on your LinkedIn helps you stand out.
To source out recommendations, I’m a big fan of reaching out to people you’ve had a positive work experience with in the past. Send a recommendation request on LinkedIn, which makes it super easy for them to click through. This article from LinkedIn is a great resource for requesting recommendations.
You can also send a brief email if you know they’ll pay more attention to that medium,, explaining that you’re in the market for new opportunities and would appreciate a good recommendation on LinkedIn. People love to help!
If you want to take it a step further, reciprocate with a recommendation for them. Karma, as they like to say.
If you don’t have a LinkedIn profile or are wondering what you should do to improve what you have, I have a couple resources for you. Whether you’re starting from zero or looking for ways to (strategically) strengthen your profile, I promise — LinkedIn is worth your time.
3. Include a link to your website.
If you haven’t taken the time to set up a portfolio or website, it should be at the tippy top of your priority list. These days, people take to the internet to learn about someone. Don’t be the person who has no internet presence.
A website is an efficient, easy way to show your stuff online. You don’t need a crazy fancy one, either: just an online space that gives potential clients some insight into who you are.
By including a link to your site with your application, you’ll do two things: make it easy to look at your site and show the online business owner that you understand its importance.
What should I have on my website?
It’s best to think of your website as a business card that anyone can see… no awkward networking events necessary.
To be totally honest, simple sites are the best. The thing is, competing for a keyword like “virtual assistant” or “social media manager” is going to be incredibly difficult no matter what. You don’t have to blog weekly to have a credible website as a freelancer. I promise.
Instead, it’s better to have a simple structure that includes the following information:
About: A clear, concise section that includes a paragraph or two about your background and specialties.
Services/Work with Me: An explanation of the different services or offerings you have, along with an easy way for your potential client or employer to get in touch with you.
Packages or Pricing: Here, you’ll want to offer a more in-depth look at the financial investment people will make when working with you. If you’re not comfortable sharing these online, at least include an indicator of the starting point or a range.
Bonus tip: Having a way for prospective clients to book a call with you or a contact form is helpful for when referrals land on your site.
Taking the extra steps to stand out
Really, standing out as a freelancer applying for jobs isn’t as hard as it’s sometimes made out to be. While you need to be the best choice regardless, taking a few extra steps is the easiest way to make sure you stand out like you should.
The top tips to remember are simple: show your results, use LinkedIn for good and build (and share!) a simple site. Now, go get yourself the freelance gig of your dreams!
